Industry Focus – Helping Open New Markets for UV Technology

A guide from Alpha-Cure to support local distributor growth

At Alpha-Cure, we’re proud of the strong presence our distributors have built in their local markets. But the potential for UV technology sales doesn’t end there. Every region has untapped opportunities in sectors where curing, coating, bonding or drying processes can benefit from UV solutions.

This blog is designed to give our distributor network practical tools to explore and identify new sectors that could benefit from Alpha-Cure UV lamps and accessories. Whether you’re looking to boost local sales or expand into adjacent industries, this guide will help you uncover where UV could make a real impact.

1. Understand the full scope of what UV can do

Start by revisiting the full range of Alpha-Cure’s product and application capabilities. Our technology supports far more than print curing. We supply:

• Medium-pressure UV lamps for curing inks, adhesives, coatings, and varnishes
• Infrared (IR) lamps for drying, heating and plastic welding
• High-pressure UV lamps and microwave-powered systems
• A wide selection of other lamps and UV accessories including quartz plates, reflectors, cassettes, test strips and cleaning kits

Industries where UV is commonly used include:

• Plastic packaging
• Metal decorating and finishing
• Furniture and wood processing
• Automotive manufacturing
• Electronics, PCBs, and optical media
• LCD and touchscreen manufacturing
• Marble and granite finishing

A summary of the above can be found here: Alpha-Cure Applications page.

2. Research your regional market: where else could UV help?

There are likely companies in your area using older, less efficient curing or drying systems or still relying on thermal or chemical processes. Here’s how to identify them:

A. Map out industries in your region
Look for companies involved in high-throughput manufacturing, coatings, adhesives, surface treatment, or heat-sensitive materials. Use LinkedIn, local business directories, or regional manufacturing databases to identify:

• Plastic converters and packagers
• Metal decorators and fabricators
• Wood or laminate product manufacturers
• Electronics/PCB assemblers
• Automotive component producers

B. Use targeted keyword searches
Try search terms like:

“coating line + [your region]”,

“adhesive curing + manufacturer + [city]”,

“UV bonding + electronics + [country]”.

These will often bring up relevant companies, case studies, or suppliers.

C. Follow local trade shows and associations
Attend or research events focused on packaging, industrial coating, materials science, automotive manufacturing, and electronics. Exhibitors are often key prospects.

D. Monitor local environmental and energy initiatives
Regulations around VOC emissions, solvent use, or energy efficiency can create demand for UV/IR technology. Look for regional initiatives or sustainability goals that companies may be aligning with.

3. Build your prospect list strategically

Once you’ve identified industries, it’s time to create a list of high-potential prospects. Prioritise companies that:

• Have visible curing/drying needs
• Are investing in faster or greener production
• Operate high-speed or high-volume lines
• Show signs of equipment upgrades or expansions

Research each company’s operations, decision-makers, and pain points. Look for cues like: “curing bottlenecks”, “slow drying”, “defects from adhesives”, or “need to reduce emissions”.

4. Approach with insight, not just sales

When reaching out, focus on the value you can provide, not just the product.

• Lead with outcomes: Faster curing, reduced downtime, lower energy costs
• Use their language: Match your message to their industry (e.g., electronics vs. furniture)
• Share proof points: Reliability of Alpha-Cure lamps, ISO 9001 manufacturing, 20,000+ lamp references
• Introduce maintenance aids: Accessories like test strips, quartz plates, and cleaning kits show your focus on long-term performance

Offer a diagnostic review or health-check of their current system, if they’re already using UV.

5. Track what works and refine your approach

To improve results, keep a simple record:

• How many new sectors did you research this month?
• How many new companies did you approach?
• What challenges or objections did you hear?
• How many responded positively?

Over time, this data will help you focus on the most promising sectors and sharpen your messaging.

Final word: there’s more out there

You’ve built trust and success in core markets. Now it’s time to go wider. UV technology is playing a role in more and more industries, and you’re in a strong position to bring Alpha-Cure quality into those operations.

If you’d like support with tailored messaging, prospecting tools or product positioning just reach out to your Alpha-Cure Customer Account Executive or Contact Us directly from here.

We’re here to help you grow.